Trust In Social Media Influencers by Country
A global survey conducted by Institut Public de Sondage d'Opinion Secteur (IPSOS) highlights varying levels of trust in social media influencers across different countries. The data reveals stark contrasts, with some nations expressing higher confidence in influencers, while others remain skeptical.
Which countries have the highest trust in social media influencers?
Indonesia – 32%
Thailand – 32%
Malaysia – 27%
Philippines – 23%
Singapore – 22%
South Africa – 17%
Mexico – 17%
Argentina – 17%
Ireland – 16%
Brazil – 16%
Romania – 16%
Which countries have the lowest trust in social media influencers?
Japan – 7%
Sweden – 8%
New Zealand – 10%
Canada – 10%
Netherlands – 10%
Italy – 11%
Spain – 11%
Belgium – 11%
Colombia – 12%
France – 12%
Hungary – 12%
Germany – 12%
How does trust in social media influencers vary across regions?
Asian countries dominate the list of high trust levels, with Indonesia and Thailand leading at 32%, followed by Malaysia at 27%. In contrast, European countries such as Japan (7%) and Sweden (8%) report the lowest levels of trust. This regional gap reflects differing perspectives on the credibility and influence of social media personalities.
Where does the United States rank in trust in social media influencers?
The United States shows moderate trust at 15%, ranking alongside Peru and Poland. This places the U.S. in the middle of the spectrum, suggesting a balanced view of social media influencers compared to other nations.
What factors influence trust in social media influencers?
High trust in countries like Indonesia and Thailand may stem from the deep integration of social media into daily life and a greater reliance on influencer recommendations. Conversely, lower trust levels in nations such as Japan and Sweden might reflect cultural skepticism towards online personalities and a preference for traditional media sources.
