Confidence in Corporate Leadership: Ipsos Trustworthiness Index of Business Leaders

The Ipsos Trustworthiness Index for 2024 highlights varying levels of public trust in business leaders across different nations. This data reflects global perceptions of corporate leadership and the confidence placed in their ability to drive economic growth and ethical business practices.

Which countries have the highest trust in business leaders in 2024?

India – 44%
Indonesia – 43%
Thailand – 43%
Philippines – 40%
France – 32%
Malaysia – 32%
Mexico – 30%
Netherlands – 30%
Colombia – 30%
South Africa – 30%

Which countries have the lowest trust in business leaders in 2024?

Japan – 16%
Hungary – 17%
Chile – 17%
Poland – 18%
South Korea – 18%
Spain – 19%
Argentina – 20%
Turkey – 20%
Australia – 20%
Sweden – 21%

How does trust in business leaders compare to previous years?

India leads the rankings with a rise to 44% in 2024, up from 40% in 2023. Indonesia saw a slight decline from 47% to 43%, while Thailand increased to 43%. The United States improved marginally from 21% to 24%, reflecting gradual growth in trust towards corporate leadership.

Where does the United States rank in trust in business leaders?

The United States ranks 8th with 24% trust in business leaders in 2024, sharing the position with Italy, Germany, and Romania. This marks a modest improvement from previous years but places the U.S. below global leaders such as India and Indonesia.

Which regions report the highest trust in business leaders?

Asian countries, including India, Indonesia, Thailand, and the Philippines, dominate the upper ranks in trust towards business leaders. Latin America also shows relatively high confidence, with Mexico and Colombia performing well. European countries like France and the Netherlands lead within their region, while Japan and South Korea report the lowest levels of trust.

What factors influence trust in business leaders globally?

Higher trust levels are often linked to stable economic growth, ethical business practices, and transparency in corporate governance. Conversely, countries with lower trust may experience economic instability, corporate scandals, or public skepticism about business leaders' motivations and accountability.