News Anchors and Trust: Ipsos Trustworthiness Index of TV News Readers
The Ipsos Trustworthiness Index for 2024 highlights public trust in TV news readers across different countries. This data reflects the varying levels of confidence audiences have in news anchors as reliable sources of information and truth.
Which countries have the highest trust in TV news readers in 2024?
Indonesia – 48%
India – 44%
Philippines – 43%
Sweden – 42%
Thailand – 42%
South Africa – 41%
Germany – 40%
Malaysia – 40%
Netherlands – 39%
Belgium – 37%
Which countries have the lowest trust in TV news readers in 2024?
Hungary – 16%
Poland – 18%
Chile – 19%
Peru – 19%
Japan – 20%
Turkey – 20%
Argentina – 20%
Italy – 22%
Colombia – 23%
Romania – 24%
How does trust in TV news readers compare to previous years?
Indonesia remains the leader, although trust declined from 52% in 2023 to 48% in 2024. India rose from 42% to 44%, while South Africa experienced a slight drop from 45% to 41%. The United States saw a modest increase from 24% to 28%, showing slow but steady improvement.
Where does the United States rank in trust in TV news readers?
The United States ranks 13th with 28% trust in TV news readers in 2024, an increase from 24% in 2023. This places the U.S. on par with Australia but below countries like Germany, Malaysia, and the Netherlands.
Which regions report the highest trust in TV news readers?
Asian countries dominate the top of the rankings, with Indonesia, India, and the Philippines leading in trust. European countries such as Sweden, Germany, and the Netherlands also report high confidence in TV news anchors, while Latin America and Eastern Europe show lower trust levels.
What factors influence trust in TV news readers globally?
Countries with higher trust levels, such as Indonesia and Sweden, often emphasize journalistic integrity, transparency, and reliable news reporting. Conversely, lower trust in countries like Hungary and Poland may reflect public skepticism, political influence on media, or concerns about misinformation.
